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Location: Detroit, MI
The Agency’s Legal Services department is the primary source for proof and support of all vehicle-related claims and is a liaison between Ford Office of General Counsel, WPP Legal Counsel, Ford Engineering and core Agency departments including Account and Traffic
CREATIVE DIRECTOR COPY
Location: New York
Originate fresh, innovative creative ideas quickly for all budget levels.
Translate ideas across various media (TV, Digital, Print, Experiential, Branded Content, Social).
Ensure the quality of work produced is in line with agency and client expectations.
Periodically lead and coordinate projects, in addition to your own creative projects.
Serve as a positive and inspiring example to younger creative staff.
Work with all departments in a collaborative, mutually respectful manner
BRAND CONTENT AND ALLIANCES SENIOR PLANNER
Location: Detroit.
Brand Content & Alliances is a one-of-a kind, best-in-class team that creates multidimensional programs that make meaningful and relevant connections through inventive, breakthrough ideas, allowing consumers to discover and experience the Ford brand in unconventional ways – ways the consumer wants to spend time with. From sponsorships and partnerships, brand entertainment, custom content, events, promotions and test-drive programs, we employ a data-driven approach to continue to evolve the way we create conversations with consumers, and we thrive on finding solutions to meet client needs.
The Senior Planner will be reporting to the Drive 4 UR School Planning Supervisor on the Brand Content & Alliances – Primary Brand – Ford Division account. This position will serve an integral role in providing leadership and strategic and organizational insight to Ford’s grassroots programs, “Drive 4 UR School” and “Drive 4 UR Community”.
MARKETING BUSINESS ANALYST
Location: Detroit.
The Marketing Business Analyst is the chief author and verifier of vehicle Order Guides and provides a critical role for the creation and verification of Vehicle Retail Window Label content. This position requires deep product knowledge, the ability to navigate Ford’s systems and product documents, to work closely with Brand Managers and Product Marketing Managers and collate differing inputs to create critical product documents used to verify Ford’s dealer and consumer marketing efforts
DATA SCIENTIST
DETROIT, MI
Location: Detroit
Use your analytically creative skillset to help WPP evolve how we work and deliver to clients
Work specifically in a variety of areas: Machine Learning, Artificial Intelligence, Large scale dataset analysis, data visualization and more
Create new analyses, models, and/or tools that deliver insights that enable the business partners to further their objectives
Partner with the platforms team to productionalize algorithms for audience creation and optimization
Manage a pipeline of projects/products and their on-time delivery
ASSISTANT SEARCH PLANNER
Location: Detroit
The Assistant Search Planner position works with the search planning team to drive keyword-based marketing initiatives; leveraging bid optimization tools to manage paid search operations across devices and search engines.
SENIOR CONTENT PRODUCER
NEW YORK
Location: New York
Produce integrated content which will include broadcast, video, digital, experiential and live events from kick-off to delivery on time, on brief and on budget.
Stay abreast of the best vendors, what they’re strengths and skills are and maintain relations with them.
Individual will be point of contact and will act as a ‘the owner” (person most knowledgeable of the project deliverables) for Account Service, and Creative during a project.
Integrate with other producers, a real team player.
Be passionate about delivering the best, most talked about creative.
Liaise with business managers, cost consultants and talent managers on all estimate and production correspondence.
ASSISTANT MEDIA PLANNER
DETROIT, MI
Location: Detroit
Media Planning/Execution:
Work closely with the all team members to gain client approval for strategy.
Maintain budget updates and spreadsheets.
Maintain flowcharts and plans.
Competitive analyses.
Write POV’s.
Assist in management of ongoing budget tracking and reporting.
Review media performance and steward the success of campaigns with analytics counterparts.
ART DIRECTOR
Location: Atlanta
Perform in a broad spectrum of advertising disciplines (Digital/Social, TV, Radio & Print).
Translate strategic direction (as outlined in a Creative Brief) into compelling and persuasive advertising communications.
Design layouts/finished work for television, interactive, print, direct mail, collateral and/or merchandising pieces.
Be responsible for learning brand guidelines and creating a consistency of look across media from original concept through final release.
MEDIA PLANNER
MEMPHIS, TENNESSEE/ DETROIT
Location: Memphis, Tennessee/ Detroit
Work with Agency Team to initiate, manage and complete processes across Account, Creative, Media, Digital, Analytics and Strategy related to all advertising mediums.
Help manage Ford sponsorships with the Account Supervisor including Memphis Grizzlies, Nashville Predators, Arkansas Razorbacks, Ole Miss Rebels, Miss. St. Bull Dogs, Vanderbilt, amongst others.
Schedule and set up monthly Dealer Board meeting and coordinate invites, hotel arrangements, etc.
Proficient with media research tools: Prisma, DDS, IMS, CMR Strategy, Media Tools, etc.
Basic knowledge of media terminology and applications.
Media Awareness:
Ideate and develop materials to assist dealers, schools and organizations in hosting successful events....
MEDIA SUPERVISOR
Location: Detroit
Lead Effective Execution
Oversee recommendation of site partners for direct contextually placed buys ensuring campaign objectives are met.
Drive evaluation process of vendor proposals for both qualitative and quantitative components.
Responsible for the oversight, authorship, and presentation of media documents (timelines, POVs, RFPs, plans, agreements, client memos, and correspondence from within and outside the agency).
Partner with specialty teams to ensure cohesive, integrated
MEDIA PLANNER
DETROIT, MI
Location: Detroit
Work as liaison between communications planning teams to ensure plans are on schedule and elements are completed.
Integral part of a multi-functional team working closely with Digital, Creative, Operations, Account, Analytics, and Buying counterparts.
Work closely with the planners and supervisor, supporting in the creation, execution and follow up of campaigns.
Develop and present media recommendations
Strong executive presence in client facing meetings
Media Planning/Execution:
Maintain budget updates and spreadsheets.
Maintain flowcharts and plans.
Competitive analyses.
Write POV’s.
Resolve discrepancies.
Input data into Prisma
Maintain project management efficiencies through UHUB/JIRA process
Media Research Analysis:
Proficient with media research tools: Prisma, DDS, IMS, CMR Strategy, Media Tools, etc.
Basic knowledge of media terminology and applications.
Media Awareness:
Ideate and develop materials to assist dealers, schools and organizations in hosting successful events....
ASSISTANT MEDIA PLANNER
Location: Detroit
An Assistant Media Planner assists in the development and execution of integrated media plans (both traditional and digital media) under the direction of a Media Planner, Media Supervisor or Associate Media Director.
In this role you will…
Media Planning/Execution:
Work closely with the all team members to gain client approval for strategy.
Maintain budget updates and spreadsheets.
Maintain flowcharts and plans.
Competitive analyses.
Write POV’s.
Assist in management of ongoing budget tracking and reporting.
Resolve discrepancies.
Communicate and work with publishing partners to develop effective media solutions that deliver client objectives.
ASSISTANT ACCOUNT EXECUTIVE
Location: Detroit
The Assistant Account Executive supports the day-to-day operations and advertising programs for the Northeast Ohio and Greater Michigan FDAFs. The AAE is responsible for assisting with a broad range of digital and traditional advertising tactics
ACCOUNT COORDINATOR
Location: Memphis
The Account Coordinator is a developmental role for the Mid-South and Southern Quality Ford Dealer Account Team and works under the direction of the Regional and Account Supervisors out of the Memphis Field Office. The primary responsibility of the Account Coordinator is to learn and aid in many of the day-to-day functions on the account as directed by Regional and Account Supervisors. The AC will have an opportunity to work with a multi-department agency team to learn and implement all advertising efforts across multiple mediums including Web, Social, TV, Online Video, Radio, Print, Sponsorships and more. Much will be asked of the AC and a “can do” attitude and spirit is necessary for success. The way we reach consumers through our advertising efforts is always evolving and a desire to find new ways to reach consumers across more modern methods to connect with Ford brand/product will be embraced
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